About

Hella Records

(510) 444-0994

California's gold rush is on again... This time the underground element isn't precious metal, but undiscovered talent. Hella Records is in the thick of it, extracting quality and crafting Hip-Hop at its finest. Label owner, TD Camp, is the miner of this modern day gold rush, unearthing treasures as business manager, industry veteran and longtime music producer/DJ. He started Hella Records in 1994 to support the groups he was working with at the time. The label produced lots of music through the 90’s including two projects with Bored Stiff that quickly gained them a worldwide reputation for their original style and timeless sound.

Over the years, Hella Records introduced new artists to the international market and threw countless parties and shows throughout the Bay Area. Since 2000, the label worked with half a dozen youth programs creating curriculums and building studios. Hella Records very own studio has recorded and mixed music for many of the Bay Area’s top artists. In 2005, the studio was moved from San Francisco to the Soundwave building in Oakland where it was upgraded and remains booked to this day.

With the abundance of connections, talent, and experience that Hella Records surrounds itself with, it’s now time the label gained the international recognition it so rightfully deserves. Hella Records recently partnered up with skateboard & urban lifestyle company FTC, to release TD Camp’s album, “Face to Face” (coming soon 4/21/09). Songs include collaborations with Bay Hip-Hop veterans Casual, Pep Love (Hiero), Zumbi (Zion I), QBert, Bored Stiff, and Z-Man, to the street minded raps of Snoop Dogg, Mac Dre, San Quinn, Andre Nickatina, and the singing voices of Goapele, Michael Marshall and Femi. TD Camp will finally reveals his treasure of beats, and as he explains, “bridge the gap between Bay Area artists and re-introduce the world to our Hip-Hop scene.”

As 2009 moves forward, Hella Records remains busy running the youth entertainment and technology program, Y-Projects, at the SF Central YMCA. The label’s studio in West Oakland continues to offer hourly rates for recording, mixing, mastering, graphic arts, and web design, as well as thermal CD duplication services, and music production and business classes. As Hella Records moves forward, it is always looking for new interns and building it’s team of staff and artists.

Hella Records is dedicated to making timeless music by holding the true essence of Hip-Hop at heart, and keeping the crate-digging history of DJs as a foundation. Looking toward the future, the label will continue releasing classic material for an international market, and branch out musically with new releases by TD Camp, Otayo Dubb, Spank Pops, Rick Flare, Michael Marshall, and more soon to be announced.